The Rubric Bank — with all five levels

Giving each character in the performance a voice and tone distinguishing it from others

Offering a solution or design that sets the product apart from the market's repetition

Whether the critic situates the work in its context (a school, a tradition, an era, or a comparison to similar works) rather than judging it in complete isolation

Whether the critique goes past the first impression to uncover relationships or causes not obvious on the surface, rather than stopping at surface-level description

Whether the work is judged by a standard fitting its own purpose and maker's context (a learning exercise, an experiment, a commercial piece...), rather than held to a goal it never set out to achieve

Reducing a logo to the simplest form that stays legible and distinctive across sizes.

Angle or vision that differentiates image from similar ones

Embedding meanings and symbols that grant the image a reading deeper than the literal

Choosing camera position and angle to change the viewer's relationship to the subject

Building a figurative meaning linking the image to an idea beyond its frame

An idea that leads the image and precedes the shot, going beyond documentation to say something about the world.

Building main character with motivations, problems, and transformation

The central idea echoing beneath the story's events and granting it unity