Visual Hierarchy
Guiding viewer's eye with clear visual priorities
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
No hierarchy, everything same visual importance
Example Headline and small text same size and color
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Level 2 Approaching
Partial hierarchy with visual competition between elements
Example One element larger but another competing visually
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Level 3 At Standard
Clear hierarchy guiding eye logically
Example Viewer finds most important first then less important automatically
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Level 4 Above Standard
Deliberate hierarchy creating smooth visual experience
Example Eye moves naturally from most to less important element
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Level 5 Exemplary
Hierarchy narrating complete visual story in seconds
Example In three seconds viewer understands everything
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →Using differences in size, color, and weight to build distinction and focus
The five levels →How well the design expresses the brand's personality, values, and audience
The five levels →