Brand Fit
How well the design expresses the brand's personality, values, and audience
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
A design unrelated to the brand's nature
Example A childish style for a serious legal brand
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Level 2 Approaching
Partial fit with elements contradicting the identity
Example A fitting color but a font unsuited to the audience
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Level 3 At Standard
A design clearly expressing the brand
Example The style suits the brand's nature and audience
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Level 4 Above Standard
A design embodying the brand's personality and distinguishing it
Example The design is known as this brand's even without its logo
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Level 5 Exemplary
An exceptional design that becomes the brand's identity in people's minds
Example People recall the brand just by seeing its style
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Guiding viewer's eye with clear visual priorities
The five levels →Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →Using differences in size, color, and weight to build distinction and focus
The five levels →