Visual Contrast
Using differences in size, color, and weight to build distinction and focus
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
A design without contrast so elements equalize and blur
Example Headline and body at the same size, color, and weight
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Level 2 Approaching
Timid contrast insufficient for distinction
Example A slight size difference that goes unnoticed
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Level 3 At Standard
Clear contrast building distinction among elements
Example The headline larger and darker, standing out at once
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Level 4 Above Standard
Intentional contrast building hierarchy and guiding the read
Example Size and color contrast leading the eye in the right order
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Level 5 Exemplary
Exceptional contrast making the message readable in an instant
Example In a single glance the most important is known, then the rest
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Guiding viewer's eye with clear visual priorities
The five levels →Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →How well the design expresses the brand's personality, values, and audience
The five levels →