Visual Attention Flow
Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
All elements compete for attention with equal force, and there is no clear entry point for the eye.
Example A logo, heading, and button all at exactly the same size and contrast.
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Level 2 Approaching
One clear entry point exists, but the path afterward scatters among elements of equal apparent weight.
Example A strong heading followed by three paragraphs of identical visual weight.
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Level 3 At Standard
A clear three-stop path (primary, secondary, action) that can be traced in a single natural glance.
Example A heading, then a supporting image, then a clear button, in that order.
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Level 4 Above Standard
A multi-stop path designed around a known reading pattern (Z or F) that respects the Arabic right-to-left reading direction.
Example A mirrored Z-pattern composition starting from the top right.
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Level 5 Excellence
A tightly controlled attention sequence creates a complete rhythm from entry to comprehension to action, with no point of visual confusion or hesitation.
Example Every element handing the eye off to the next, unbroken, all the way to the buy button.
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Guiding viewer's eye with clear visual priorities
The five levels →Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →Using differences in size, color, and weight to build distinction and focus
The five levels →How well the design expresses the brand's personality, values, and audience
The five levels →