Typography Choice
Font selection, harmony, and suitability for content and audience
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
Clashing or unsuitable fonts for content
Example Fun font in serious content or vice versa
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Level 2 Approaching
Acceptable fonts with some clashing
Example Two fonts used don't speak together
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Level 3 At Standard
Harmonious fonts suiting content
Example Fonts reinforce content, don't compete with it
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Level 4 Above Standard
Fonts clearly expressing design personality
Example Font tells about brand nature and content
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Level 5 Exemplary
Typography expressing at a level rivaling images
Example Words in their font say more than their meaning alone
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Guiding viewer's eye with clear visual priorities
The five levels →Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →Using differences in size, color, and weight to build distinction and focus
The five levels →