Modular Type Scale
Building text sizes on a consistent proportional scale that serves hierarchy instead of arbitrary sizes.
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
Random text sizes with no relationship, so hierarchy disappears.
Example A heading and body at two near-identical sizes that don't differ.
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Level 2 Approaching
Size contrast exists but without a regular scale.
Example Three sizes with uneven jumps.
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Level 3 At Standard
A consistent proportional scale that clearly distinguishes text levels.
Example Heading/subhead/body in regular proportions.
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Level 4 Above Standard
The scale serves hierarchy and meaning, each size with a clear role.
Example Sizes leading the eye from headline to action steadily.
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Level 5 Excellence
A type scale serving hierarchy inevitably; no size out of place.
Example A size system working across every page without exception.
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Guiding viewer's eye with clear visual priorities
The five levels →Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →Using differences in size, color, and weight to build distinction and focus
The five levels →