← The Rubric Bank
DSG-B-25 Visual Design Development Beginner

Cross-Medium System Coherence

Keeping a design's identity and coherence across different media and sizes.

The five levels

Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.

  • Level 1 Below Standard

    The design collapses outside its original medium.

    Example A fine poster becoming unreadable as a social image.

  • Level 2 Approaching

    Holds across two media but sometimes loses consistency.

    Example Spacing breaking at the small size.

  • Level 3 At Standard

    Coherent across at least two media with a stable identity.

    Example A poster and a post in the same visual system.

  • Level 4 Above Standard

    Each medium looks like the best version of the system, not a repeat.

    Example The system adapting elegantly to mobile and print.

  • Level 5 Excellence

    A complete identity system that holds and thrives across every medium and size.

    Example An identity instantly recognised in any context.

Where does your own work sit on these levels?

Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.

Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details

Read my work by this criterion

Other criteria in the same art