Multi-Level Typographic Hierarchy
Clear gradation of size, weight, and spacing across three or more text levels (heading, subheading, body, caption) reflecting each level's relative importance.
The five levels
Each anchor describes what separates one level from the next — not a general description of quality. This is the text the evaluator itself reads.
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Level 1 Below Standard
All text sits at similar size and weight, with no visible distinction between heading, body, and label.
Example A page heading the same size as the paragraph beneath it.
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Level 2 Approaching
Only one distinction exists between two levels (usually the heading), while the remaining text levels stay identical.
Example A bold heading, but the subheading and body text look identical.
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Level 3 At Standard
Three clear text levels with graduated size and weight, distinguishable at a quick glance.
Example Heading, subheading, and body text in three clearly different sizes.
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Level 4 Above Standard
Four or more levels following a mathematically consistent scale (a fixed ratio) that serves quick reading and visual scanning.
Example A 16-20-28-40 pixel scale with a fixed ratio between each level.
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Level 5 Excellence
A complete typographic system balances size, weight, spacing, and indentation across every level, with one functional exception that serves a specific focal point.
Example A small label deliberately broken with a different color to flag an alert state.
Where does your own work sit on these levels?
Submit one work to be read against this criterion alone: your position across the five levels, why you are not higher and why not lower, three literal quotes from your own work, and one exercise with its success check. Your first card is free.
Price: 7 SAR · Included in Pro & Artist Plus · First one free — Pricing details
Read my work by this criterionOther criteria in the same art
Guiding viewer's eye with clear visual priorities
The five levels →Correct connection and shaping of Arabic letters without breaking or distortion, with awareness of script and kashida as an aesthetic decision.
The five levels →Laying out right-to-left for Arabic content: direction, alignment, and mirroring of directional elements.
The five levels →Guiding the viewer's gaze along a defined path (entry point, then secondary content, then call to action) using size, contrast, and position together.
The five levels →Using empty space as active design element, not waste
The five levels →Selecting harmonious color palette expressing identity or message
The five levels →Aligning element positions to a grid and alignment lines that give the design order
The five levels →Using differences in size, color, and weight to build distinction and focus
The five levels →